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著名内衣生产商黛安芬国际(日本)公司8日展示了一款可轻松转换为购物袋的新式胸罩。生产商宣称该产品可以唤醒消费者的环保意识,减少使用塑料袋。噱头虽好,但其操作性却令人怀疑:有多少女性会在逛街的时候突然脱下乳罩来购物呢?
Eco-friendly bra doubles as shopping bag
Lingerie manufacturer Triumph International Japan has unveiled a new type of brassiere that can be converted into a shopping bag. Called the “No! Shopping Bag Bra” (NO! reji-bukuro bra),the environmentally-friendly lingerie is designed to promote thereduction of plastic bag consumption, a key objective of the revisedContainers and Packaging Recycling Law hammered out by Japaneselawmakers in June.
Each year, Japanese shoppers receive an estimated 30 billion plasticshopping bags, which, in terms of the oil resources needed to producethem, amounts to two giant tankers full of oil (millions of barrels).About 30% of these bags are thrown away without being reused, and sincethe consumption of plastic shopping bags contributes to environmentalproblems such as increased energy usage, trash buildup, and globalwarming due to CO2 released in the garbage incineration process, thereare urgent calls to reduce their usage.
When the bra is being worn, the “shopping bag” portions are foldedaway inside the bra cups, where they serve as extra padding. The braquickly converts to a shopping bag by removing the bag portions fromthe cups and connecting the hooks on the bra’s underwire. The lace cupsserve as decoration along with the shoulder straps, which aredisconnected and tied to the top of the bag as ribbons.
The bra — available in red, blue, green, yellow and pink — is madefrom the Teijin Group’s ECOPET brand of polyester fiber, which has beenrecycled from plastic bottles through the company’s patented EcoCirclerecycling system.
Triumph International Japan has a long history of developing eco-themed bras, with such creations as the Recycle PET Bra (1997), Eco-globe Bra (2004) and Warm Biz Bra (2005).
[Source: Triumph International Japan via Slashdot Japan]
[ 本帖最后由 fry_me_a_driver 于 2006-11-18 01:41 编辑 ] |
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